When is the last time you picked up the phone book to find a local business or hire a professional attorney? Today virtually everyone relies on the internet whether they are looking for local businesses or trying to find their next favorite TV show.
People don’t just drive around to look for a close by coffee shop anymore. The go online and look for local listings and read reviews and even see the menu before leaving their house. Online searches, local reviews and social media recommendation is embedded into the consumer’s shopping behavior and if you do not show up in the search results, you simply don’t exist.